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With that cheeky smile, sassy manner and of course, those beautifully blessed genes, it was only a matter of time before Romeo Beckham started stealing the family spotlight.
So check it out! The 10 year-old has officially made his modelling debut in the new advertising campaign for Burberry's Spring/Summer 2013 collection.
Joining models Charlie France and Edie Campbell in his first shoot, little Romeo dons a classic Burberry trench and gentleman's umbrella (cute!), to steal the limelight even from the catwalk supers.
Since Burberry icons Cara Delevingne and Alex Dunstan are set to star in the wider SS13 campaign too, we'll be keeping an eye on where this style stint leads!
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